SobaJapanese cuisineRice bowlsKamimorioka Station18 min walk
Azumaya Main Store
東家 本店
Spurred on by energetic shouts, take on the challenge of passing 100 bowls in a historic wanko soba experience
- Famous for the wanko soba experience
- Change flavors with 7 to 9 kinds of condiments (yakumi)
- Special katsudon popular with locals
- Commemorative wooden plaque awarded for exceeding 100 bowls
- Lively atmosphere with servers' rhythmic chants
- Private rooms available for 30 or more guests
- Tatami seating (zashiki) safe and comfortable for children
- Affiliated parking available nearby
Founded in 1907 in a standalone building on Nakanohashi-dori in Morioka, Azumaya Main Store is a historic soba restaurant that attracts visitors from across Japan for its authentic wanko soba experience. Servers toss noodles into your bowl accompanied by spirited chants like "jan-jan" and "don-don," creating a lively sense of camaraderie as diners playfully compete with neighboring tables over their bowl count. Guests can keep eating while varying the flavor with 7 to 9 kinds of condiments (yakumi), such as tuna sashimi, grated daikon with nameko mushrooms, and grated yam (tororo). Passing 100 bowls earns you a commemorative wooden plaque and certificate, adding an extra thrill to the challenge. For locals, the real staple is the special katsudon topped with thick-cut pork cutlet bound with egg, drawing many lunch visitors for its generous portion and savory sauce. With 60 seats including tatami seating (zashiki) and private rooms, the restaurant is completely non-smoking, has affiliated parking nearby, and is ideal for creating memories with family and friends.
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- Address
- 1-8-3 Nakanohashidori, Morioka-shi, Iwate 020-0871, Japan
Address in Japanese: 岩手県盛岡市中ノ橋通1-8-3
- Nearest station
- Kamimorioka Station18 min walk (1426 m)
- Phone
- 019-622-2252
- Budget
- Lunch
- ¥3,000–¥3,999
- Reservations
- Reservations accepted
- Payment
- Credit cardAccepted(VISA, Mastercard, JCB, American Express, Diners Club)
- E-moneyAccepted
- QR code paymentNot accepted
- Seats
- 60 seats
- Table seats
- Private room
- Tatami room
- Smoking
- Non-smoking
- Parking
- Yes
- Private hire
- Not available
- Opened
- 1907
Opening hours
| Mon–Sun |
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|---|---|
| Holidays |
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Opening hours and closing days may change. Please check with the restaurant before visiting.
Features & facilities
- Private rooms
- Family-friendly
- Open for lunch
- Parking
Map & access
1-8-3 Nakanohashidori, Morioka-shi, Iwate 020-0871, Japan
Address in Japanese: 岩手県盛岡市中ノ橋通1-8-3
Official site & social
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